The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or let it be defined on your behalf.
Two sided white and black V-Flats are perhaps the hardest working equipment in my studio. They are predominately used to control light. The white side bounce light and the black side absorbs light. Both the white and black sides can also be used as backdrops.
Renoir said once that nothing was so difficult, and at the same time so exciting, to paint, as white on white.
-Ambroise Vollard, French Contemporary Artsit 1866-1939
When I employ a white V-Flat as a backdrop it tends to be for personal branding images. The truth is pretty much everyone in business needs a professional headshot on a light background. The old adage is true, “You only have one chance to make a first impression.” This is also true of your online presence whether your headshot is featured on LinkedIn, your website, social media platforms, or dating service.
“A series of experiments by Princeton psychologists Janine Willis and Alexander Todorov reveal that all it takes is a tenth of a second to form an impression of a stranger from their face, and that longer exposures don’t significantly alter those impressions (although they might boost your confidence in your judgments). Their research is presented in their article “First Impressions,” in the July issue of Psychological Science.”
-Association for Psychological Science
The white V-Flats, depending upon the lighting set-up, can be pure white or have a gradient from white to gray.
White V-Flats aren’t just for capturing personal branding, this series of fun “dancing” portraits” were captured with the white V-Flats acting as a backdrop.
And, of course, we can have a bit of fun too. White V-Flats don’t have to be all about serious business.
The studio’s gray backdrops also work well for headshots, in particular the Light Gray.
Black V-Flats are also frequently used in personal branding sessions.
Interested in learning more about what the studio has to offer? Click on the following links to jump to the studio’s portfolio of images, and download a digital copy of the studio’s Magazine and Style Guide to learn how to prepare for your photoshoot:
Meet graphic designer, Elisa Ng. One of the nicest, most giving people that you will ever have the pleasure of meeting. What I also like about Elisa is that she’s not afraid of color, bold colors specifically (and neither am I). She’ll gladly add color to a design to make it pop, such as choosing magenta for her company’s branding. Her logo definitely catches the eyes. Simply stated, Elisa has the skill and experience to help small to medium businesses gain visibility in a crowded market by helping to elevate their brands.
At the beginning of Elisa’s career she worked as a production artist and graphic designer for large firms in the greater Phoenix area. She managed creative projects from beginning to end as part of an in-house creative services team. Collaboration is one of her core strengths. Elisa has built strong relationships with vendors and can manage print productions to provide her clients with full service solutions that save time and money.
Elisa has the experience to create and expand your brand’s image across print and digital media. Her projects have spanned across a variety of print and web media designs including print ads, collateral, signs, direct mail, emails, landing pages and websites.
Elisa is a prolific networker and referral partner. She is passionate about connecting people with people, and people to businesses and services. In fact, I met Elisa at a networking event. She proactively followed up with me after the event to schedule a one-to-one meeting so that we could learn more about each other and our businesses. We’ve been friends since our initial meeting and from time-to-time we carpool to various networking events in Tucson. I really appreciate her enthusiasm and willingness to help me and my business and in return I want to do the same for her. It’s her enthusiasm, willingness to help, ability to listen and ask pertinent questions that make her a great designer and a pleasure to work with.
In Elisa’s spare time she enjoys donating her capabilities and energy to organizations that help improve the lives of children and animals. Elisa and I enjoy reading mystery novels. A favorite series of Elisa’s is Joanna Brady by author, and U of A alumni, J. A. Jance. The novels feature a strong female protagonist, an Arizona County Sheriff. The novels play out against the backdrop of southern Arizona with events unfolding in locations such as Tucson and Bisbee. Another fun fact is that Elisa enjoys listening to foreign music while she works, in particular Korean pop and songs from Bollywood soundtracks.
When asked about the keys to her success, Elisa says, “Being authentic and friendly while listening to my clients. This builds lasting relationships and effective designs.” Well said. I couldn’t agree more.
Now that you know who Elisa is and what she does, give her the opportunity to help you elevate your brand. #LevelUp
Do you have a graphic design project that would greatly benefit from Elisa’s expertise? Learn more by visiting EL Design Studio, seeking her out on her Facebook Business Page, or calling Elisa directly at (520)369-2515.